Photo Coleslaw

Archive for April 2010

Social Media in Photographic Marketing

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Last weekend I attended a lecture by Rob Haggart (author of the blog, A Photo Editor)  in Santa Fe.  He discussed two topics that are foremost on many photographer’s minds these days:

– how to get work in a difficult photographic market

– how to adapt traditional marketing techniques into a structure that incorporates social media.

Rob talked about the value of a cohesive marketing plan that incorporates traditional media and social media. He stated that, “traditional media represents a 1 to many relationship, while social media represents a many to many relationship.”

That pretty much sums up the power of social media. Create a solid enough network and your message and photographic brand will begin to spread on their own merits, all while you sit back with a Heininken and watch the retweets.  Everyone’s creativity is given equal footing within the arena of public opinion – garner enough excitement about what you have created and the people interested in it will become your personal PR army.

Haggart also played a You Tube, called Social Media Revolution made by Eric Qualman that was an excellent look into where our lives in conjunction with social media are headed.  This line stayed with me from the video “We no longer search for the news, the news finds us.”

Social media is here to stay – the wise photographer will consider it to be as necessary in their photographic arsenal as their prized 50mm 1.4 lens.  See you around the new playground…

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Into The Rabbit Hole with Michael Donnor

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Welcome to the 1st Installment of Guest ‘Slaw, where we get the story behind the photos from an invited photographer.

Michael Donnor, a commercial and fine art photographer, recently published a new portfolio called The Rabbit Hole. These photos were a departure for Donnor, a foray into the world of color.  These images aren’t sitting still, their world is one of mystery, intrigue and innuendo. If these photos were alive, they would be up over at the bar ordering a Jack Daniels, straight up. They represent the work of an artist willing to walk across the line of his own boundaries and also to ignore accepted conventional aesthestics.

I asked Donnor for some thoughts on his creative process and this is what he shared:

“In February myself and photographer Mike Sakas set out to create a photo shoot that would be a unique departure for us. We placed restrictions on ourselves; first budget – basically we had none, then time frame – we had one day to shoot, add in minimal wardrobe, 4 models, and one farmhouse… ready go! This portfolio represents the images that came from that one day.

The creative process for me begins by being uncomfortable. I knew I wanted to have a visual aesthetic that was different from anything I had done in the past.  I chose color film, used a flash for the first time in my life, and I never let myself feel comfortable. It was time to shoot and the models were the first to arrive, then the wardrobe, and everyone was ready, waiting for me… what was I going to shoot!?   For me to get to the frame I need, I have to work behind the lens. This went on for the whole day, a kind of uncontrolled chaos, not knowing what I was doing but knowing I was doing exactly what I needed to. I essentially boxed myself into a corner for this shoot, and then wanted to see how I fought out of it.  That also best describes how I worked with the camera, I like to photograph as if I am in a dirty scrapping fight with my camera, one I must win, I can never fail it is not allowed… “to the death!”    But when it was all over and the dust settled I thought I had failed miserably.

But then it came to the edit, which for me is as important to the creative process as shooting. When I edit I keep in mind the mood that helped drive the aesthetic, I use music and feeling, building it together into the cohesive body of work that was always there, but hidden. The same way every stone has a sculpture within, but the excess just needs to be chipped away.

When I was done I had the work I wanted to create all along.”